Bulgaria is situated on the crossroad of three entomological zones: the European zone, the Altai Mountain zone, and the Mediterranean zone. The mild climate of the country presupposes huge variety of honey-bearing plants - more than 2,500.

Beekeeping or apiculture is an ancient occupation, and trading with honey and beeswax was the major livelihood of Greeks, Thracians, and Slavs.

Bulgarian apiculture today enjoys intensive development and is becoming the principal livelihood of many Bulgarian families. As a rule, the beekeeping business has been developing in sparsely populated mountainous and semi-mountainous regions, which are remarkable for their pure environment and therefore - environmentally friendly agriculture and apiculture in particular.

Bulgarian bee honey is characterized with its light and pleasant aroma bouquets and rich taste. Its colour encompasses the entire honey-colour range with a prevalence of lighter shades.